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  • Writer's pictureVia Prom

It’s official: Via Prom selected for PLMA’s New Product Expo

We are excited to inform you that one of our pilot projects, sugar free and palm fat free sandwich biscuit was approved to be displayed in the New Product Expo at PLMA 2016 in Amsterdam . This means that based on the level of innovation of the product we submitted, the Selection Committee was convinced it is worth placing it in the spotlight, displayed in showcases in a central location during trade show hours. The New Product Expo will be located in the Idea Supermarket and can be viewed by all visitors and exhibitors at PLMA 2016.

To remind you, PLMA trade show is the number one event worldwide dedicated to private label industry. According to the general information provided by PLMA, this year there will be more than 4 300 exhibit stands. Furthermore, exhibitors will have an extraordinary opportunity to meet retail and wholesale buyers, executives from supermarkets, hypermarkets, drugstores, discounters, department stores, specialty stores, DIY, cash & carry, hospitality industry and buying groups plus importers and exporters from over 115 countries (about 12 000 trade professionals).

As SuperMarketNews writes, “for more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. Buyers from every channel will be at the 2016 show”.

For the second year in a row, Via Prom with its pallet of products will exhibit on this show.  Below you can find details of the event and our stand. Looking forward to meet you.

24-25 May, PLMA 2016 Amsterdam FOOD SECTION RAI Holland Complex / Hall 8 Stand number: 8323

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